Books, Bytes and Business

Books, Bytes and Business

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In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future.TheiPad isthe samesize as the Amazon Kindle butits 9.7inch (24.6cm) touchscreen comes incolour rather than in than in ... Indeed, it is argued that, in picking upon individual points ofperceived weakness in the iPad, critics are missingtheanbsp;...

Title:Books, Bytes and Business
Author: Dr Xuemei Tian, Professor Bill Martin
Publisher:Ashgate Publishing, Ltd. - 2012-10-01

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