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Gunter Eberling fA¼hrt AnsActze zur Kundenbewertung, zur Kundenwert-steigerung und zu ihrer Implementierung in einer anwendungsorientierten Kundenwertmanagement-Konzeption zusammen.Heskett, James L/Jones, Thomas O/Loveman, Gary W/Sasser, Earl W/ Schlesinger, Leonard A. (Service profit chain, 1994): Putting the service profit chain to work, in: Harvard Business Review, Vol. 72 (March-April 1994), S. 162- 174. Heskettanbsp;...

Author: Gunter Eberling
Publisher:Springer-Verlag - 2013-12-19

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