Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach

4.11 - 1251 ratings - Source



Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketingA‹s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4PA‹s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.


Title:Marketing Strategy: A Decision-Focused Approach
Author: Orville Walker, John Mullins
Publisher:McGraw-Hill Higher Education - 2013-01-25
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA