Sport, Media, Culture

Sport, Media, Culture

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An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new media technology, gender, women in American basketball advertising, and cult football radio in Scotland.The promise for sports fans is that they can indulge their passions to even greater degrees than at present. ... networked multimedia-driven communications have for our experience and understanding of sport and media sport? This essayanbsp;...

Title:Sport, Media, Culture
Author: Alina Bernstein, Neil Blain
Publisher:Psychology Press - 2003

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