Strategy and Success Factors of Business Schools

Strategy and Success Factors of Business Schools

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Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.Morphew, Christopher C. / Hartley, Matthew (2006): Mission Statements: A Thematic Analysis of Rhetoric Across Institutional Type, in: The Journal of Higher Education, 77 (3) 2006, p. 456-471. Nargundkar, Rajendra ... Norusis, Marija ( 2009): SPSS 17.0 Statistical Procedures, http://www.norusis.com/pdf/SPC_ v13. pdf, Web. 3 August 2014. Olins, W. ... 109-116. Peck, Roxy / Olsen, Chris / Devore , Jay (2012): Introduction to Statistics aamp; Data Analysis, Boston, 2012. Pedhazur, Elzar J.


Title:Strategy and Success Factors of Business Schools
Author: Anne Kathrin Adam
Publisher:Springer - 2016-07-04
ISBN-13:

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