Summary: Brand Hijack - Alex Wipperfurth

Summary: Brand Hijack - Alex Wipperfurth

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Complete summary of Alex Wipperfurth's book: qBrand Hijack: Marketing Without Marketingq This summary of the ideas from Alex Wipperfurth's book qBrand Hijackq shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first-century is to do what can be termed a€œmarketing without marketinga€. More specifically, these brands create the illusion that success is happening serendipitously as driven by the users rather than as dictated by the corporation. This is the essence of marketing without marketing. The key to building a brand nowadays is to let the market hijack your brand. The more marketplace involvement you have, the better a€“ even if that takes your brand off in unanticipated directions. What youa€™ll ultimately end up with is a brand experience which is richer, better, more genuine and therefore more sustainable than anything you would have consciously developed yourself. Added-value of this summary: a€c Save time a€c Understand key concepts a€c Increase your business knowledge To learn more, read qBrand Hijackq and discover a different approach to successful marketing in the twenty-first century.Marketing Without Marketing BusinessNews Publishing. will appeal to the broader mass consumer market as well. Brand tribes, just like cults, offer members a greater sense of purpose and belonging. ... To belong, you have to be willing to write down complex codes, search a giant warehouse to find your items, endure longanbsp;...

Title:Summary: Brand Hijack - Alex Wipperfurth
Author: BusinessNews Publishing
Publisher:Primento - 2013-02-15

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