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One of the most successful product launches in history, Motorolaa#39;s 2004 RAZR mobile phone, was the result of ... In addition to designing the thinnest phone ever, Jellicoea#39;s instructions were to create a thing of beauty, a device more likeanbsp;...

Author: Amy C. Edmondson
Publisher:John Wiley & Sons - 2012-03-20

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