The Handbook of Communication and Corporate Reputation

The Handbook of Communication and Corporate Reputation

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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwella€™s series of handbooks on communication and media reflects the growing visibility of large businessesa€™ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputationImage repair was employed to analyze Searsa#39; defense against auto repair fraud ( Benoit, 1995b), messages from Dow Corning about the dangers of breast implants (Brinson and Benoit, 1996), US Aira#39;s defense after one of its airplanes crashedanbsp;...


Title:The Handbook of Communication and Corporate Reputation
Author: Craig E. Carroll
Publisher:John Wiley & Sons - 2015-06-22
ISBN-13:

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