The Handbook of Crisis Communication
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communicationService 2000). As the congressional investigation continued, both organizations responded to lengthy, in-depth ... 9 recall; however, Firestonea#39;s own financial records showed that its accountants had identified a problem as early as 1998. Similarly, when congressional investigators accused Ford of being less than forthcoming with requested documentation, a Ford lawyer ... his personal guarantee to replace all recalled tires, and offered instructions on how to get recalled tires replaced.
| Title | : | The Handbook of Crisis Communication |
| Author | : | W. Timothy Coombs, Sherry J. Holladay |
| Publisher | : | John Wiley & Sons - 2011-08-24 |
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