Using Web Analytics in the Library

Using Web Analytics in the Library

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Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources.In addition to information from GA, the digital services department collected some user feedback from paper ... with the various visual summaries presented through the GA Dashboarda#39;s weekly statistics, including how many visitors it had, ... of usersa#39; connection speeds, screen resolutions, and browsers, the website staff kept the basic layout and design of the site. ... to target other digital collections that users frequently visited when they left the RNLL site (see the guide to the GA Eventanbsp;...

Title:Using Web Analytics in the Library
Author: Kate Marek
Publisher:American Library Association - 2011

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